81,531 Responders81531 Addresses
190 Mobile No's
81341 Landline No's
These people have indicated whether or not they receive Sky(tm) through a satellite dish.
 Data Breakdown
| Response | Number of Records | | No | 47980 | | Yes | 33551 |
Demographics
The charts below indicate the audience types that make up this file. If you wish to purchase records from this dataset you can select your preferred demographics using our 'Customise & Buy' option above.
| Age | Percentage of Records | | Unknown | 30.05% | | 18-24 | 0.61% | | 25-34 | 2.88% | | 35-44 | 6.62% | | 45-54 | 8.52% | | 55-64 | 11.57% | | 65 and Above | 39.75% |
| Household Income | Percentage of Records | | Unknown | 49.84% | | Up to £10,000 | 17.75% | | £10,000-£20,000 | 12.73% | | £20,000-£30,000 | 8.23% | | £30,000-£40,000 | 4.49% | | £40,000-£50,000 | 2.34% | | £50,000-£60,000 | 1.21% | | £60,000 and above | 3.42% |
| Gender | Percentage of Records | | Unknown | 24.47% | | Female | 46.99% | | Male | 28.54% |
| Home Owner Status | Percentage of Records | | Unknown | 6.60% | | Homeowner | 66.10% | | Privately Rented | 9.32% | | Council Rented | 17.07% | | Live with Parents | 0.91% |
Collection History
The Collection history gives you an indication of when these leads were collected and the associated volumes.
| Month Of Collection | Number of Records | | Jan08 | 24311 | | Feb08 | 20036 | | Mar08 | 14754 | | Apr08 | 5390 | | May08 | 10032 | | Jun08 | 7008 |
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